The news that Google ads will soon be settled Yahoo

IDG (Yuet Tung) GMT on February 7, according to foreign media reports, remember Google and Yahoo last year to discuss the build advertising alliance thing? Now the problem seems to have made progress. The sources said that Google will soon begin part of AdSense
display ads to the Yahoo site. At the same time, this cooperation will allow Yahoo to get a part of the advertising network resources, thereby expanding some of its pages Advertising.
These rumors would mean, will establish a cooperative relationship between Google and Yahoo, this relationship is somewhat similar to the relationship between Google and various websites publishers. Google and the web site issue quotient of the partnership is: these issuers can let Google use part of them have not sold the stock, so that Google can be operated by its representatives advertising clients some small advertising insert above those issued provider's website.
Last year, Google has been to establish closer advertising partnership with Yahoo will start negotiations of a longer period of time is a - Yahoo low price for all advertising services operations are directly available to Google. However, with Marissa Meyer (Marissa Mayer) replaced the Ross Lieweisuoen (Ross Levinsohn) served as Yahoo's new chief executive officer, these negotiations will declare stopped. But it is worth noting that, since then, Meyer has hired former Google advertising executives enjoy Rigby de Castro (Henrique De Castro) to serve as the chief operating officer of Yahoo.
For these new rumors, Google and Yahoo has yet to comment.
There are some other issues of concern, such as: cooperation, AdSense advertising scale whether to expand? Currently, Yahoo and Microsoft to establish long-term cooperation deal to jointly deal with its search advertising business. However, Meyer has publicly expressed disappointment Yahoo and Microsoft. On the other hand, any real significant cooperation between Yahoo and Google will certainly be faced with a series of regular review, Is the cooperation of the two companies in the United States and the European Union will not cause problems?