Just the last quarter, although Facebook has been repeatedly questioned to Wall Street, but the social networking giant still proudly posture quite over. However, we noted in the Q4 earnings some different, because the company has not once considered "new revenue sources" Facebook Gift business on the financial report. The Facebook Gift established,
although the company did not spend a lot of time its promotion and publicity, but this does not mean that Facebook stop re-developed. Currently, in order to prove their great potential in the field of gifts and payments, Facebook launched Facebook Card, which is software that allows users consumption in the brick-and-mortar store gift cards. Facebook Card service is currently only open to U.S. users, including Target Stores, Sifu, Olive Garden and Jamba Juice and other large retailers have joined this camp.
Other hand, although the Facebook Card allows users to purchase goods at different stores, but the amount remaining in the consumption of the businesses will be separate. In other words, if you held a face value of $ 500 gift card to Sifu and Target to purchase goods before (assuming consumption amount of Sifu goods can be purchased for $ 300 Target for $ 200), then buy end things, Cary balance may respectively $ 90 and $ 30. Clearly, Facebook Card launch means that users will no longer have to hold several cards at the same time to spend, because the card can be easier.
Despite Facebook Card in the early stages of development may encounter out in the cold, but in the long run, this service is still tremendous room for growth. Facebook continue to build their own monetary system, the opportunities of the future of this company will be more diverse.
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