We all know that the Internet is changing the media, most people began to feel the change, maybe read one after another "bow family in subway cars and on the streets, the most commonly seen Apps nothing more than Whatsapp and Facebook. With smart phones and the Internet, the world truly virtual neighbors.
Facebook and Whatsapp media, even the smartphone media tools because of the change in the mode of life of the people, the ordinary person to receive an important message, whether from family, friends, colleagues, stock market news, mobile phones are often the first a receiving tool. Now those who lost their mobile phones, will suddenly uncomfortable, like something is missing.
To say that the media business model, no more than two kinds: money to the user, or the money to advertisers.
Media, like Facebook and Google Big Mac for advertisers, especially Google, have struggled to earn enough to provide a variety of different free online services. Google rapid development in more than a decade as the most successful technology companies in the world, Facebook is the new forces emerge the fastest in recent years, has recently announced a new service Graph Search to significantly invest in the embrace of the advertisers, determined to enter the search advertising market dominated by Google competitive business. Who can say that their chosen mode is wrong?
Developed the Internet, convenient access to information, and also to develop a habit free in Asia extent of this phenomenon is particularly deep. The second business model advocated providing quality content or services, collect the money and then directly to the user, this mode keep the Internet free atmosphere to contend implement difficult, but it is not without examples.
Whatsapp outgoing message formal charges on the Android platform recently, Asia, the user reaction is particularly severe in the software's official message boards frantically. In fact, charges of just less than $ 1 per year, even though people may switch to other services, it is expected that there are still many users paid support. Whatsapp not in favor of the advertising model has always been at the outset, because Whatsapp scale, which lags far behind Google and Facebook is basically a group of engineers, they do not know the advertising industry, do not have the resources and the interest to get to know, and simply focus on the quality of their products, and know that there are competitors provide similar free services in exchange for the support of the user fee directly contrary to the "free advertising" and a better user experience.
At the same time, New York Times website build toll the wall (Paywalls) the test seems to be quite successful, in fact, the NYT implementing pay walls one of the reasons, knowing its brand and positioning, too much burden on the shoulders, it is difficult to adapt to the simple speed food culture online reading, simply implementing fees wall is no way in the way, who knows wrong wrong, revenue growth faster than the decline in advertising can be regarded as being cock to blaze a new trail.
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