IDG (Lin Jingdong) Beijing February 8 news, according to foreign media reports, according to a research report released Thursday by the mobile advertising tracking research department of the market research firm Opera Mobile Opera Media Works said, Android phones in 2012 the fourth quarter, in the field of mobile advertising has achieved an important milestone goal: mobile advertising impressions on the Android mobile phone platform for the first time exceeded the iPhone.
However, the results also showed that the highest number of mobile ad impressions yet to be transformed into the highest value of the advertisers.
Opera in the period from October 2012 to December tracking survey of 12,000 mobile websites and applications, it is tracking more than 500 million mobile ad impressions, the impressions of the Android mobile phone platform share of 31%; contrast, the iPhone platform impressions share of 29%.
Opera main reasons include: leading Android mobile phone platform in the mobile ad impressions, Android phone users prefer the Internet using mobile devices market is very popular, such as the countries of Indonesia and the Russian Federation. Those countries to achieve double-digit growth in the fourth quarter of mobile ad impressions. Second, Samsung's growing reputation in the U.S. smartphone users.
Mayi De Silva (Mahi De Silva), Opera consumer mobile senior vice president, said: "In the United States, we believe that a great relationship with the emergence of the Samsung Galaxy S3. They put a lot of investment in the U.S. market, provide them with favorable pricing strategies of mobile operators, therefore, the market as a whole tend to be the development direction conducive Samsung Android devices. "
Earlier, the market research firm Strategy Analytics said this week, Apple mobile phone sales in the fourth quarter of last year, more than the Samsung, but Samsung mobile device sales in 2012 nearly 7 million more than Apple.
However, iPhone is just part of it. In assessing the overall impact of the iOS platform, Opera found that the largest share of mobile ad impressions on the Apple mobile device platforms, about 42%.
Important from the point of view of creating revenue for mobile advertisers, iOS still far ahead position.
De Silva said: "Even the Android mobile phone platform mobile ad impressions rose for the first time to the leading position, relating to the income still is a foregone conclusion and Apple iOS and iPhone.
IPhone market share of 37% in terms of income generation for mobile advertisers, Android's market share is 30%. As a whole, the share of iOS devices in the fourth quarter, from a certain type of income is just over half of the total income.
De Silva said, from the point of view of the income-generating capacity, iOS is still the most attractive platform for advertisers.
Android still have a chance to catch up in income generation. Android platform will also continue to develop and add more users, but it is unclear whether its ability to generate income as soon as possible to catch up with the iOS platform. He said: "As we have previously seen, the trend now is the iPhone will continue to be the most income-generating capacity on the platform in the market."
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